Benedict Advertising

Advertising, what is it?

The most accepted definition of advertising is "a paid form of communication through the use of mass media". Mass media is becoming very fragmented with viewers now being able to choose the way in which they get their information-whether it be from television, print, internet, or through mobile devices. We like to look at advertising as "shifting to a paid form of communication through the use of targeted media options".

We approach businesses that are looking to advertise by looking at their business model and infrastructure to evaluate if advertising is the viable next step. We like to look through a chart we developed called the Advertising Analogy Tree.

[Click here see our Advertising Analogy Tree]

As the Advertising Analogy Tree illustrates, there are a lot of factors that go into a business in order for advertising to be successful. It is essential to know these factors to determine a strategy and recommendation in order to achieve the goals of the marketing plan.

Our Core Beliefs

• We never go to the client empty handed or empty headed
• We ask questions
• We listen and research
• We use our knowledge and experience
• We deliver strategies, brand management and solutions
• We consistently produce results that have a positive effect on our clients' bottom line

Business Building Solutions ^TM

Over the years we have created a proven formula for success. With the proper analysis, strategic planning and execution we consistently provide solutions that will ensure your company's growth.

Full Service Advertising Worldwide

We offer a full range of advertising services designed to fit the needs of your growing business. Whether viral, experiential, print or broadcast marketing, media buying, tracking or research, corporate branding or strategic planning, Benedict Advertising is your local full-service agency delivering progressive ideas to expand on your global efforts.